Marketing genius or madness? Selling sneakers for $132K

Marketing genius or madness? Selling sneakers for $132K



Customers who enter the Buscemi boutique in downtown Manhattan scanning for the footwear brand's mark cowhide tennis shoes are welcomed first by five plated pyramids. 

The structures, as per the mark's originator, Jon Buscemi, have criticalness past their part as an eye-getting show. 

"It's a blend to exhibit the shoe and to recount the tale of setting off to the starting, where extravagance began," Buscemi clarifies. "In Egypt." 

Despite the fact that the reference Buscemi is making with the scene is authentic, the item he's utilizing them to highlight is advanced. Since the store opened in September, the biggest pyramid has housed an exceptional combine of jewel encrusted white shoes that retail for $132,000.
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